Sponsor Ontario’s Longest Running Adventure Race Fundraiser!

The Southern Ontario Amazing Race (SOAR) could not happen each year without the amazing support of our sponsors. Their generosity enables the planning team to offer the once in a lifetime experience for each team which ultimately leads to more dollars being donated to underprivileged children in Guelph & Wellington County through the Children’s Foundation.

Supporting SOAR as a sponsor means being aligned with one of the premier events in Southwestern Ontario which has raised over $1,000,000 for the Children’s Foundation. Along with supporting this great organization your corporation will receive exposure to racers, volunteers, and fans that are primarily:

  • 70% of our audience are women between the age of 25 and 54 years old.
    • 32% of are audience reside in Wellington County
    • 10% in the Region of Waterloo,
    • 7% in Toronto
    • 7% in Brant County
  • Major interests include Dogs, Music Festivals, Weather, Outdoor Activities and Sporting Events.

Beyond the participants, the race travels to public locations throughout Southern Ontario expanding its exposure to the general public at each location along the race route.

Social Media Reach:

*Campaign Period (May 1 – June 30)

Facebook:

  • Page Likes as of November 1, 2019: 1,237
  • Organic Post Reach during the campaign: Over 30,000
  • LIVE Stream and Video Views on and around race weekend: Over 25,000 Minutes of viewing time
  • Facebook Fan Engagement:
    • Ages 25-34 (19% Women, 6% Men)
    • Ages 35-44 (37% Women, 7% Men)
    • Ages 45-54 (9% Women, 6% Men)

Instagram:

  • 401 Followers

Twitter:

  • Followers as of November 1, 2019: 1,284
  • 2019 Race Campaign Tweet Impressions: 25,600 (420 per day)

Title Sponsor $5,000+

Title Sponsor Brand Exposure
  • Logo inclusion on SOAR homepage and homepage header
  • Logo inclusion on all race weekend signage
  • Logo inclusion in social media recognition
  • Ten (10) Social media mentions including one (1) sponsor spotlight
  • Logo inclusion in race weekend email blast
  • Logo inclusion on race water bottles
  • Logo inclusion on first place prize “Big Cheque”
  • Logo inclusion on challenge clues and volunteer instructions
  • Premium logo placement on race t-shirts
  • Company focus in all live stream videos
Title Sponsor Race Weekend Exposure
  • Participate in race starting lineup as well as team photo with your logo
  • Recognition in race weekend announcements
  • Signage at all high traffic locations (including starting line & pit stop)
  • Logo at one (1) clue box location
  • Named/themed challenge or race element
 (Ex. shuttles, meal, prize, overnight location etc.)
Title Sponsor Company Engagement
  • Placement of promotional materials in Racer and Volunteer kits
  • Invitation to post-race BBQ and awards banquet

Adventure Sponsor $3,000+

Adventure Sponsor Brand Exposure
  • Logo inclusion on SOAR homepage
  • Logo inclusion on all race weekend signage
  • Logo inclusion in social media recognition
  • Five (5) Social media mentions including one (1) sponsor spotlight
  • Logo inclusion in race weekend email blast
  • Logo inclusion on challenge clues and volunteer instructions
  • Premium logo placement on race t-shirts
  • Company focus in all live stream videos
Adventure Sponsor Race Weekend Exposure
  • Recognition in race weekend announcements
  • Named premium adventure challenge
  • Named/themed challenge or race element
 (Ex. shuttles, meal, prize, overnight location etc.)
Adventure Sponsor Company Engagement
  • Placement of promotional materials in Racer and Volunteer kits
  • Invitation to post-race BBQ and awards banquet

Challenge Sponsor $1,750+

Challenge Sponsor Brand Exposure
  • Logo inclusion on SOAR homepage
  • Logo inclusion on all race weekend signage
  • Logo inclusion in social media recognition
  • Three (3) Social media mentions including one (1) sponsor spotlight
  • Logo inclusion on race t-shirts
Challenge Sponsor Race Weekend Exposure
  • Recognition in race weekend announcements
Challenge Sponsor Company Engagement
  • Placement of promotional materials in Racer and Volunteer kits
  • Invitation to post-race BBQ and awards banquet

Challenge Sponsor $1,750+

Challenge Sponsor Brand Exposure
  • Logo inclusion on SOAR homepage
  • Logo inclusion on race weekend sponsor signage
  • One (1) Social media mention during campaign
  • Logo inclusion on race t-shirts
Clue Box Sponsor Race Weekend Exposure
  • Recognition in race weekend announcements
  • Logo at one (1) clue box location
Clue Box Sponsor Company Engagement
  • Placement of promotional materials in Racer and Volunteer kits
  • Invitation to post-race BBQ and awards banquet

Create Your Own Sponsorship

Prefer more of an À la carte package? Choose from the options below.
Brand Exposure Options
  • Logo inclusion on SOAR homepage
  • Logo inclusion on race weekend sponsor signage
  • Logo inclusion in social media recognition
  • Social media mentions
  • Social media sponsor spotlight
  • Logo inclusion in race weekend email blast
  • Logo inclusion on race water bottles
  • Logo inclusion on challenge clues and volunteer instructions
  • Logo inclusion on race t-shirts
  • Company focus in all live stream videos
Weekend Exposure Options
  • Participate in race starting lineup as well as team photo with your logo
  • Signage at all high traffic locations (including starting line & pit stop)
  • Logo at one (1) or more clue box location(s)
  • Named/themed challenge or race element
 (Ex. shuttles, meal, prize, overnight location etc.)
Company Engagement
  • Placement of promotional materials in Racer and Volunteer kits
  • Invitation to post-race BBQ and awards banquet

Contact our team to create a customized package that fits your budget.

Are you ready to become a sponsor? Please provide us with your information below. Would you prefer to discuss a customized sponsorship package? Contact our sponsorship team.

Kayla: 519-362-6339
Scott: 519-803-0766